Why Email Marketing Still Works
Email marketing has a 42:1 ROI on average. These free tools let you start building your list and sending campaigns without spending a cent.
1. Mailchimp (Free up to 500 contacts)
Mailchimp offers a generous free plan with 500 contacts and 1,000 sends per month. It includes templates, automation, and analytics.
- Free contacts: 500
- Free sends: 1,000 per month
- Best for: Beginners
2. Brevo (Free up to 300 emails/day)
Brevo (formerly Sendinblue) offers unlimited contacts with 300 emails per day free. Includes email, SMS, and chat.
- Free contacts: Unlimited
- Free sends: 300 per day
- Best for: Multi-channel marketing
3. MailerLite (Free up to 1,000 contacts)
MailerLite offers 1,000 contacts and 12,000 emails per month free. Includes landing pages and pop-ups.
- Free contacts: 1,000
- Free sends: 12,000 per month
- Best for: Landing pages + email
4. Benchmark (Free up to 500 contacts)
Benchmark offers 500 contacts and 3,500 emails per month free. It has a drag-and-drop editor and automation.
- Free contacts: 500
- Free sends: 3,500 per month
- Best for: Design-focused emails
5. MailerSend (Free up to 1,000 emails)
MailerSend focuses on transactional emails but supports marketing too. 1,000 emails free.
- Free sends: 1,000 per month
- Best for: Transactional + marketing
6. Omnisend (Free up to 250 contacts)
Omnisend offers 250 contacts and 500 emails per month free. Great for e-commerce with SMS integration.
- Free contacts: 250
- Free sends: 500 per month
- Best for: E-commerce stores
7. ConvertKit (Free up to 1,000 contacts)
ConvertKit offers 1,000 subscribers and unlimited emails free. Built for creators with landing pages and forms.
- Free contacts: 1,000
- Free sends: Unlimited
- Best for: Bloggers and creators
8. Mailjet (Free up to 6,000 emails)
Mailjet offers 6,000 emails per month free with unlimited contacts. It includes a drag-and-drop editor.
- Free contacts: Unlimited
- Free sends: 6,000 per month
- Best for: High-volume senders
Comparison Table
| Tool | Free Contacts | Free Sends/Month | Best For |
|---|---|---|---|
| Mailchimp | 500 | 1,000 | Beginners |
| Brevo | Unlimited | 9,000 | Multi-channel |
| MailerLite | 1,000 | 12,000 | Landing pages |
| ConvertKit | 1,000 | Unlimited | Creators |
| Mailjet | Unlimited | 6,000 | High volume |
Which One Should You Choose?
For beginners, Mailchimp is easiest. For creators, ConvertKit is best. For unlimited contacts, Brevo wins.
Frequently Asked Questions
Can I send newsletters for free?
Yes, all these tools support newsletter campaigns on their free plans.
Do free plans include automation?
Most include basic automation. Mailchimp and ConvertKit offer the most free automation features.
Can I use my own domain?
Most tools allow custom sender names but may require paid plans for custom domains.
Are there ads in free emails?
Mailchimp and some others add their branding to free plan emails. ConvertKit and MailerLite don't.
What's the best tool for e-commerce?
Omnisend and Brevo are best for e-commerce with SMS and automation features.